It's time to move on from Gen Y. Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.
The data behind this presentation is taken from a Habbo Australia online survey conducted in April 2009. (
This slideshow takes a quick look at teenagers views around advertising and brands, then offers some simple advice for anyone trying to connect with Generation Z.