5 Lessons in Youth Marketing: Gen Z, Brands and Advertising 20th Jun 2009

It's time to move on from Gen Y. Gen Z are the new breed of consumers. They are in their teens, digital natives, lovers of advertising and most importantly, they know you are trying to sell them something.

The data behind this presentation is taken from a Habbo Australia online survey conducted in April 2009. (Habbo is the worlds largest virtual world for teens and in my opinion global pioneers in actionable and informative teen research).

This slideshow takes a quick look at teenagers views around advertising and brands, then offers some simple advice for anyone trying to connect with Generation Z.

If you would like to know more about Gen Z, you can either download the pdf , watch the video, contact Launch Group or send me a little email.

  1. This is one of the most misleading and offbeat presentations I have ever read.

  2. Your study must have had a very limited and unspecific group of participants you have ever used. What in the heck were your objectives? Publish the metrics for your study.

  3. threebillion says:

    @Bret – The survey was conducted in Australia, in April 2009. The respondents were Habbo Australia subscribers. 18,367 surveys completed. It has a very solid sample and also a considering the popularity of Habbo in Australia, a good spectrum of the teen population.

    You can have a read of the exec summary here.

    There are more insights to come..

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