The Worst Piece of Branded Music Ever? 5th Aug 2008

I really want this clip to be a joke.

I really can't believe that an artist with respectable credentials would have agreed to do it.

I really can't believe that Garnier thinks that this is the way to talk to young people.

Was the brand manager in the editing suite?

Has music become the new infomercial?

Good youth marketing is driven by good ideas, this is not one.

(Totally stolen from In My Atmosphere which is great site that you should visit).

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