There are three billion people under twenty-five on this planet...now that's half the worlds population.
The youth sector is stuck in a nasty dichotomy. Simply, you don't have 14 year olds working in marketing departments and you don't have marketing directors hanging out in schools. So how is business to understand young culture? threebillion is interested in two things; firstly how companies are trying to sell their products to young people and secondly what are young people from around the world actually doing.
threebillion is a blog and a link-feed delivering must-know information for people trying to sell to, connect with or just understand young people. The aim of threebillion is to be the best information source for the business behind youth culture.
threebillion is unashamedly corporate - youth love brands and so do we
threebillion is global - young people in the Ukraine are just as important as the ones in Utah
threebillion is connected - we love linking to interesting articles on other sites
One: visit threebillion.com, click and read
Two: subscribe to the free newsletter, open it in your inbox, click on a headline and read
Three: get an RSS feeder application, subscribe to threebillion and read (learn more about RSS here)
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threebillion is operated by Paul MacGregor, a man whose life has been dedicated to making money out of young people by giving them something they want. He is part of the other three billion people on this planet who are over twenty-five. To contact Paul, email: paul[at]threebillion.com