Converse's single page websites were a genius idea. Seriously check them out right now, just scroll right to left.
Anyway, what I didn't realise was that the campaign behind these sites was even smarter than the sites themselves.
Converse created a branding campaign through Google Ad Words.
Click and learn how.
Hap tip to BRAND DNA for the find.
[...] This post was mentioned on Twitter by rubbishcorp®. rubbishcorp® said: Smart search from Converse http://www.threebillion.com/branding-vs-search-the-converse-way/ [...]
[...] three billion AKPC_IDS += "2653,";Share this Post Possibly related posts:Apropos of [...]
I really liked Converse strategy! That’s what we mean when we say they have to take advertising to the next level!
Find a place with low competition where to find your target and make them see what you have!!! Loved it!
[...] 2) Branding versus search, the Converse way. [...]