Branding vs. Search: The Converse Way 6th May 2010

Converse's single page websites were a genius idea. Seriously check them out right now, just scroll right to left.

Anyway, what I didn't realise was that the campaign behind these sites was even smarter than the sites themselves.

Converse created a branding campaign through Google Ad Words.

Click and learn how.

Hap tip to BRAND DNA for the find.

  1. [...] This post was mentioned on Twitter by rubbishcorp®. rubbishcorp® said: Smart search from Converse http://www.threebillion.com/branding-vs-search-the-converse-way/ [...]

  2. [...] three billion AKPC_IDS += "2653,";Share this Post Possibly related posts:Apropos of [...]

  3. Lucila says:

    I really liked Converse strategy! That’s what we mean when we say they have to take advertising to the next level!
    Find a place with low competition where to find your target and make them see what you have!!! Loved it!

  4. [...] 2) Branding versus search, the Converse way. [...]