<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>threebillion.com</title>
	<atom:link href="http://www.threebillion.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.threebillion.com</link>
	<description></description>
	<lastBuildDate>Sun, 05 Sep 2010 00:15:43 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Gymkhana Three: A Blatant But Cleverly Crafted Marketing Campaign</title>
		<link>http://www.threebillion.com/gymkhana-three-a-blatant-but-cleverly-crafted-marketing-campaign/</link>
		<comments>http://www.threebillion.com/gymkhana-three-a-blatant-but-cleverly-crafted-marketing-campaign/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 00:15:43 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[sportswear]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[DC Shoes]]></category>
		<category><![CDATA[Gymkhana Three]]></category>
		<category><![CDATA[Ken Block]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[The Cool Kids]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1195</guid>
		<description><![CDATA[Any promo video which starts with a warning frame telling the viewer that it is a trying to sell them something is a good thing in my book. 
Then throw in there The Cool Kids, Ken Block, some sweet film direction and you know you&#8217;re going to have an awesome &#8216;Music Video Informercial&#8217; from DC [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/gymkhana-three-a-blatant-but-cleverly-crafted-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nike Film: 30 Million Strong</title>
		<link>http://www.threebillion.com/nike-film-30-million-strong/</link>
		<comments>http://www.threebillion.com/nike-film-30-million-strong/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 23:59:59 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[sportswear]]></category>
		<category><![CDATA[Corinthians]]></category>
		<category><![CDATA[Football soccer]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike Football]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1191</guid>
		<description><![CDATA[Celebrating 100 years of the football team Corinthians, Nike have release a mini-film / TVC / track celebrating the club with a 30 million strong fan base. 
Known for their mantra of &#8220;Corinthians will be the people’s team, and the people will make the team”, the video goes a long way in encapsulating that feeling. [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/nike-film-30-million-strong/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kick Ass Car Advertising: Nissan Qashqai</title>
		<link>http://www.threebillion.com/kick-ass-car-advertising-nissan-qashqai/</link>
		<comments>http://www.threebillion.com/kick-ass-car-advertising-nissan-qashqai/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 09:46:57 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Qashqai]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1186</guid>
		<description><![CDATA[Car advertising is all the same. Apart from Nissan Qashqai advertising that is.  
They have consistently delivered spots which are different, great to watch and magically tap into some childhood driving emotion. If you&#8217;ve never seen a Qashqai film, then click here, or here and if you want some more, here.
Then watch this one [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/kick-ass-car-advertising-nissan-qashqai/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy 10th Birthday Habbo</title>
		<link>http://www.threebillion.com/happy-10th-birthday-habbo/</link>
		<comments>http://www.threebillion.com/happy-10th-birthday-habbo/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 09:45:11 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[10th Birthday]]></category>
		<category><![CDATA[Habbo]]></category>
		<category><![CDATA[Infographic]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1179</guid>
		<description><![CDATA[So according to these smart infographic guys, Habbo is bigger than that social media darling, Twitter. 
Well, it&#8217;s Habbo&#8217;s 10th birthday and it&#8217;s apparently still going strong, this is particularly surprising given the fickle world of trending social networks and the even fickler world of youth trends.  
Habbo stands as one of the best [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/happy-10th-birthday-habbo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fashion Films: Gucci vs. Chanel vs. Agent Provocateur</title>
		<link>http://www.threebillion.com/fashion-films-gucci-vs-chanel-vs-agent-provocateur/</link>
		<comments>http://www.threebillion.com/fashion-films-gucci-vs-chanel-vs-agent-provocateur/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 23:02:25 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Agent Provocateur]]></category>
		<category><![CDATA[Chanel]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Gucci]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1175</guid>
		<description><![CDATA[It&#8217;s been a big week for high-end brand funded films from the fashion sector. 
I&#8217;ve long been a critic of the fashion industry&#8217;s slow moving approach to both long-form content and internet advertising in general. However, the following three films show that they are on-board, spending a lot of money and frankly doing it better [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/fashion-films-gucci-vs-chanel-vs-agent-provocateur/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Skating Above The Traffic</title>
		<link>http://www.threebillion.com/skating-above-the-traffic/</link>
		<comments>http://www.threebillion.com/skating-above-the-traffic/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 22:42:14 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[red bull]]></category>
		<category><![CDATA[Ryan DeCenzo]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1172</guid>
		<description><![CDATA[It&#8217;s every skaters dream, why dodge traffic when you can skate on top of it. 
Ryan DeCenzo features in a new Red Bull mini-film. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/skating-above-the-traffic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Augmented Reality in 3D</title>
		<link>http://www.threebillion.com/augmented-reality-in-3d/</link>
		<comments>http://www.threebillion.com/augmented-reality-in-3d/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 10:18:02 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Augmented Reality]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1167</guid>
		<description><![CDATA[Will watching Augmented reality with 3D glasses on slip you in to some weird 4th dimensional time warp?
There is only one way of finding out&#8230;click play below:

]]></description>
		<wfw:commentRss>http://www.threebillion.com/augmented-reality-in-3d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Am The Rules: Nike + Footlocker</title>
		<link>http://www.threebillion.com/i-am-the-rules-nike-footlocker/</link>
		<comments>http://www.threebillion.com/i-am-the-rules-nike-footlocker/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 01:56:14 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[sportswear]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Air Max 90]]></category>
		<category><![CDATA[Footlocker]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1164</guid>
		<description><![CDATA[Footlocker are getting better and better at demanding kick-ass creative to support their joint marketing campaigns with the sportswear brands.
This new one for the Air Max 90 does everything but disappoint. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/i-am-the-rules-nike-footlocker/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hipster Bashing in Advertising</title>
		<link>http://www.threebillion.com/hipster-bashing-in-advertising/</link>
		<comments>http://www.threebillion.com/hipster-bashing-in-advertising/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 01:31:05 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Hionda]]></category>
		<category><![CDATA[Hipsters]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Jazz]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1160</guid>
		<description><![CDATA[I am all for a bit of hipster bashing, it&#8217;s the trend which really needs to die. 
And when advertisers jump on board the Hipster-Bashing Express, you know that the anti-trend has hit the mainstream. As such, this new spot from Honda caught my eye. 
Now there is a certain amount of risk in negatively [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/hipster-bashing-in-advertising/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The 2010 Social Networking Map</title>
		<link>http://www.threebillion.com/the-2010-social-networking-map/</link>
		<comments>http://www.threebillion.com/the-2010-social-networking-map/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 09:29:02 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Habbo]]></category>
		<category><![CDATA[Social Networking Map 2010]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1154</guid>
		<description><![CDATA[Three things strike me about this map:
1. There are networks (Myspace, Bebo &#38; Friendster) which seem long gone, but are still bringing in the people
2. Habbo is often forgotten, but is the 2nd largest network in the world
3. There are a growing number of specific utilty / thematic sites

Massive hat tip to the Digital Buzz [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-2010-social-networking-map/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Skateboarding Priest</title>
		<link>http://www.threebillion.com/the-skateboarding-priest/</link>
		<comments>http://www.threebillion.com/the-skateboarding-priest/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 10:00:59 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[religion]]></category>
		<category><![CDATA[church]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1147</guid>
		<description><![CDATA[Engaging young people in the Catholic Church must now be one of the hardest marketing jobs around. 
Luckily they have the skateboarding priest. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-skateboarding-priest/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Intimate Moments at Big Festivals</title>
		<link>http://www.threebillion.com/intimate-moments-at-big-festivals/</link>
		<comments>http://www.threebillion.com/intimate-moments-at-big-festivals/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 09:43:48 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[festivals]]></category>
		<category><![CDATA[Splendor in the Grass]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1142</guid>
		<description><![CDATA[Beyond the bands, the tents and the entertainment, how can you portray the intimate moments which make a festival into the best time of your life? 
Falcona and Splendour in the Grass have done it this way:

Totally nicked from Pedestrian.   
]]></description>
		<wfw:commentRss>http://www.threebillion.com/intimate-moments-at-big-festivals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>K-Swiss + Kenny Powers = Tubes</title>
		<link>http://www.threebillion.com/k-swiss-kenny-powers-tubes/</link>
		<comments>http://www.threebillion.com/k-swiss-kenny-powers-tubes/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 01:37:50 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[sportswear]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[K-Swiss]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1137</guid>
		<description><![CDATA[K-Swiss have always struck me as a brand which would do well dabbling in the world of irreverent advertising. Not big enough to be epic, not cool enough to be underground and not sporty enough to be serious. 
As such, I kinda like the way they&#8217;ve latched on to the love-him-hate-him star of Eastbound &#038; [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/k-swiss-kenny-powers-tubes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Parkour with Ladders</title>
		<link>http://www.threebillion.com/parkour-with-ladders/</link>
		<comments>http://www.threebillion.com/parkour-with-ladders/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 10:47:40 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Parkour]]></category>
		<category><![CDATA[V-Energy]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1134</guid>
		<description><![CDATA[I thought that if I saw another brand jumping on the parkour bandwagon I would scream until my eyes popped out.
Instead, they were glued to this. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/parkour-with-ladders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Converse Collaborations: Three Artists, One (Free) Song</title>
		<link>http://www.threebillion.com/converse-collaborations-three-artists-one-free-song/</link>
		<comments>http://www.threebillion.com/converse-collaborations-three-artists-one-free-song/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 10:05:29 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[sportswear]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Bethany Cosentino]]></category>
		<category><![CDATA[converse]]></category>
		<category><![CDATA[Kid Cudi]]></category>
		<category><![CDATA[Rostam Batmangli]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1130</guid>
		<description><![CDATA[My Drive Thru was a massive campaign for Converse. Bringing together Santigold, Casablancas and Parrell for their 100 anniversary was a piece of genius. 
The follow-up was always going to be tricky. Most troublesome was probably whether to do it all. And then if they did, who to use?
Well, Converse has brought together Kid Cudi, [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/converse-collaborations-three-artists-one-free-song/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The After Hours Athletes</title>
		<link>http://www.threebillion.com/the-after-hours-athletes/</link>
		<comments>http://www.threebillion.com/the-after-hours-athletes/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 09:40:18 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[sportswear]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[PUMA]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1127</guid>
		<description><![CDATA[Since the nineties PUMA made their money from positioning themselves as a fashion brand rather than a sports brand. 
Clever thinking when you consider that only 10% of all sportswear sales are actually used for sport. 
PUMA Social honours these after hours athletes.

]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-after-hours-athletes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>i-Dosing: The New Music Drug Which is Going To Make All Kids Crack Addicts</title>
		<link>http://www.threebillion.com/i-dosing-the-new-music-drug-which-is-going-to-make-all-kids-crack-addicts/</link>
		<comments>http://www.threebillion.com/i-dosing-the-new-music-drug-which-is-going-to-make-all-kids-crack-addicts/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 10:42:06 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[drugs]]></category>
		<category><![CDATA[i-dose]]></category>
		<category><![CDATA[i-dosing]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1121</guid>
		<description><![CDATA[This is the kind of stuff which makes my blood boil and skin crawl. 
For the record; music is supposed to alter your brain waves&#8230;that&#8217;s why we all like listening to music. 
Listening to this &#8220;i-Dose&#8221; ambient music will not lead to other drugs, if fact anyone who likes ambient music is probably on drugs [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/i-dosing-the-new-music-drug-which-is-going-to-make-all-kids-crack-addicts/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Selling Saving to Young People</title>
		<link>http://www.threebillion.com/selling-saving-to-young-people/</link>
		<comments>http://www.threebillion.com/selling-saving-to-young-people/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 10:01:16 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[youth]]></category>
		<category><![CDATA[Saving]]></category>
		<category><![CDATA[Ubank]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1117</guid>
		<description><![CDATA[Kids and teens are big business to banks. Maybe not straight away, but they pay off later.
But how does a stuffy old boring bank talk to savvy cool young people? The answer in most cases is badly.
However UBank and Three Drunk Money have created a campaign called Live Fast Save Young.
Their TVC below is awesome [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/selling-saving-to-young-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video as a Social Media Catalyst</title>
		<link>http://www.threebillion.com/video-as-a-social-media-catalyst/</link>
		<comments>http://www.threebillion.com/video-as-a-social-media-catalyst/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 10:47:37 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[sportswear]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[#EndAIDS]]></category>
		<category><![CDATA[(Red)]]></category>
		<category><![CDATA[africa]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Social Video]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1105</guid>
		<description><![CDATA[Video is the big thing at the moment.
But the question which has been perplexing me is&#8230;how do you use video to drive a social media strategy? We&#8217;re not talking about a social media campaign which draws people into watch a video, but a campaign which feeds the community with video. 
The video is the conversation.
It [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/video-as-a-social-media-catalyst/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tiesto vs. Diplo vs. Your Crazy Granddad</title>
		<link>http://www.threebillion.com/tiesto-vs-diplo-vs-your-crazy-granddad/</link>
		<comments>http://www.threebillion.com/tiesto-vs-diplo-vs-your-crazy-granddad/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 23:33:40 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[music video]]></category>
		<category><![CDATA[c'mon]]></category>
		<category><![CDATA[diplo]]></category>
		<category><![CDATA[tiesto]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1102</guid>
		<description><![CDATA[So what freaky music video direction could you dream up for a collaboration between Tiesto and Diplo? 
Well, a hardcore grandpa seems to do the trick. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/tiesto-vs-diplo-vs-your-crazy-granddad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube: Taking over the TV</title>
		<link>http://www.threebillion.com/youtube-taking-over-the-tv/</link>
		<comments>http://www.threebillion.com/youtube-taking-over-the-tv/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 23:25:45 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[leanback]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1098</guid>
		<description><![CDATA[The one-screen future of entertainment has been the subject of many discussions over the last 5 years; however more has been done to converge TV and Online in the past 6 months than ever before.
The question remains, who will end up the big players or platforms in the new entertainment world? The content providers, the [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/youtube-taking-over-the-tv/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cultural Influences in China</title>
		<link>http://www.threebillion.com/cultural-influences-in-china/</link>
		<comments>http://www.threebillion.com/cultural-influences-in-china/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 23:10:29 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[enovate]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1094</guid>
		<description><![CDATA[It&#8217;s interesting watching what cultural influences are making their mark in China. 
As an outsider, you are willing Chinese youth on to invent and reinvent themselves; however just in the same manner as any other country in the world, global influences are still making themselves felt.
Below is another awesome presentation from the team at Enovate [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/cultural-influences-in-china/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nailing the Coffin of the Hipster Trend</title>
		<link>http://www.threebillion.com/nailing-the-coffin-of-the-hipster-trend/</link>
		<comments>http://www.threebillion.com/nailing-the-coffin-of-the-hipster-trend/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 23:15:49 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[youth]]></category>
		<category><![CDATA[hipster]]></category>
		<category><![CDATA[the bedroom philosopher]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1090</guid>
		<description><![CDATA[Hipsterism is the trend that just won&#8217;t go away. 
Hopefully, this track and video from The Bedroom Philosopher will be the final nail in the coffin.

]]></description>
		<wfw:commentRss>http://www.threebillion.com/nailing-the-coffin-of-the-hipster-trend/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Understanding Youth: Listening not Lecturing</title>
		<link>http://www.threebillion.com/understand-youth-listening-not-lecturing/</link>
		<comments>http://www.threebillion.com/understand-youth-listening-not-lecturing/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 23:01:21 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[youth]]></category>
		<category><![CDATA[Ruby Pseudo]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1082</guid>
		<description><![CDATA[Youth research is a complicated business. 
The protagonists are either researchers with no grasp on youth culture, who use pure and insightless data to advise business decision makers. Or, on the flip side, you have the vocal young cool kids, who know exactly what&#8217;s going on, but are unable to position this information to be [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/understand-youth-listening-not-lecturing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Great Money Making Idea</title>
		<link>http://www.threebillion.com/the-great-money-making-idea/</link>
		<comments>http://www.threebillion.com/the-great-money-making-idea/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 22:35:12 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[schools]]></category>
		<category><![CDATA[silly bandz]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1075</guid>
		<description><![CDATA[Every year someone creates a product-based-trend which explodes in the kid sector. The trend never stays too long in the early adopter stage (they&#8217;re kids after all), but goes intergalactic in the mainstream stage (thank you school yard chatter). 
These trends are therefore never that trendy. 
As long as your business is able to milk [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-great-money-making-idea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ingenuity of Youth</title>
		<link>http://www.threebillion.com/the-ingenuity-of-youth/</link>
		<comments>http://www.threebillion.com/the-ingenuity-of-youth/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 11:30:55 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Daisy Chain]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1070</guid>
		<description><![CDATA[It&#8217;s all a bit Buried Life, but if you mix up some online research with a video camera and a colour photocopier&#8230;you get this:

]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-ingenuity-of-youth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Letterboxed Music Videos</title>
		<link>http://www.threebillion.com/letterboxed-music-videos/</link>
		<comments>http://www.threebillion.com/letterboxed-music-videos/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 11:16:12 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[music video]]></category>
		<category><![CDATA[Glow 4 Broke]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1066</guid>
		<description><![CDATA[In the old days it was all 4:3, then it went widescreen with 16:9, these days it&#8217;s all about the letterbox. 
Yet another reason to love Vimeo. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/letterboxed-music-videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Fatigue</title>
		<link>http://www.threebillion.com/facebook-fatigue/</link>
		<comments>http://www.threebillion.com/facebook-fatigue/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 10:29:41 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[OTX]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1061</guid>
		<description><![CDATA[Social networks follow the good old Bell Curve in popularity. Small &#038; Cool, followed by Big &#038; Powerful, but quickly tapering out into Old &#038; Over It. 
Although Facebook has ridden that curve harder than any of its predecessors, could this new research from OTX point to the fact that the early adopting teens are [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/facebook-fatigue/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Tennis Viral and The Skill Meme</title>
		<link>http://www.threebillion.com/the-tennis-viral-and-the-skill-meme/</link>
		<comments>http://www.threebillion.com/the-tennis-viral-and-the-skill-meme/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 23:43:03 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Andrew Murray]]></category>
		<category><![CDATA[Head]]></category>
		<category><![CDATA[Meme]]></category>
		<category><![CDATA[Skill]]></category>
		<category><![CDATA[Tennis]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1055</guid>
		<description><![CDATA[This brand funded viral from Head features Andrew Murray preforming some awe-inspiring tennis tricks. 
Some would say it&#8217;s rip off of either Ray-Ban, Levi&#8217;s, Nike, Samsung  or a tonne of other versions. 
The underlying theme of all the videos is that of &#8217;skill&#8217;. And for some reason, &#8217;skill&#8217; is a one of these things [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-tennis-viral-and-the-skill-meme/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Network: Teaser Video</title>
		<link>http://www.threebillion.com/the-social-network-teaser-video/</link>
		<comments>http://www.threebillion.com/the-social-network-teaser-video/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 23:13:52 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[movie]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1051</guid>
		<description><![CDATA[“You can’t make 500 million friends without making a few enemies”. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-social-network-teaser-video/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Living for the Weekend</title>
		<link>http://www.threebillion.com/living-for-the-weekend/</link>
		<comments>http://www.threebillion.com/living-for-the-weekend/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 23:03:37 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[youth]]></category>
		<category><![CDATA[mad decent]]></category>
		<category><![CDATA[Rusko]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1046</guid>
		<description><![CDATA[The new video for Rusko&#8217;s &#8216;Hold On&#8217; release delivers a spine tingling slice through dance music culture in the UK.  
You can learn more about the motivations of young people through this video than you would from any research study. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/living-for-the-weekend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Head Messing Music Videos</title>
		<link>http://www.threebillion.com/head-messing-music-videos/</link>
		<comments>http://www.threebillion.com/head-messing-music-videos/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 09:54:04 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[Mr Oizo]]></category>
		<category><![CDATA[Rubber Sound Track]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1042</guid>
		<description><![CDATA[I watch a lot of music videos. The majority are lame. Some mess with your head. This is one of those.
Thank you Mr Oizo. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/head-messing-music-videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Search More Interesting</title>
		<link>http://www.threebillion.com/making-search-more-interesting/</link>
		<comments>http://www.threebillion.com/making-search-more-interesting/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 22:56:15 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[search stories]]></category>
		<category><![CDATA[disney]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pixar]]></category>
		<category><![CDATA[toy story 3]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1039</guid>
		<description><![CDATA[It&#8217;s a hard task, but how do you make the utility driven world of search a little more Hollywood? 
Search Stories is a Google / Tubes initiative which adds depth to keywords.
Check out this story for the upcoming release of Toy Story 3.
  
]]></description>
		<wfw:commentRss>http://www.threebillion.com/making-search-more-interesting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PUMA&#8217;s World Cup Video: Journey of Football</title>
		<link>http://www.threebillion.com/pumas-world-cup-video-journey-of-football/</link>
		<comments>http://www.threebillion.com/pumas-world-cup-video-journey-of-football/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 22:27:15 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sportswear]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youth]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[PUMA]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1036</guid>
		<description><![CDATA[PUMA&#8217;s branding spot for the World Cup is certainly not as epic at the Nike film or as star studded as the adidas campaign, but where it score the highest points is in authenticity.
PUMA have been massive supporters of African football for a decade.  They were involved when the other sportswear brands were squabbling [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/pumas-world-cup-video-journey-of-football/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gorillaz &#8211; On Melancholy Hill &#8211; Preview Video</title>
		<link>http://www.threebillion.com/gorillaz-on-melancholy-hill-preview-video/</link>
		<comments>http://www.threebillion.com/gorillaz-on-melancholy-hill-preview-video/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 10:17:54 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[gorillaz]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[on melancholy hill]]></category>
		<category><![CDATA[promo]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1032</guid>
		<description><![CDATA[iTunes are officially launching the video for On Melancholy Hill on June 15th.
That may seem a little strange, but if you actually paid for the Plastic Beach album on iTunes, you&#8217;ll know that it was an audio, visual and artistic treat. As such it makes perfect sense.
Anyhoo, here&#8217;s the promo on the Tubes. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/gorillaz-on-melancholy-hill-preview-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adidas Sky Comic: Getting the Kids Involved</title>
		<link>http://www.threebillion.com/adidas-sky-comic-getting-the-kids-involved/</link>
		<comments>http://www.threebillion.com/adidas-sky-comic-getting-the-kids-involved/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 10:05:48 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[sportswear]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[sky comic]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1030</guid>
		<description><![CDATA[Adidas teach us a short lesson in how to get kids truly engaged in a brand.
Kids from across Japan paint the giant comic. A cool silver ballon photos each strip. The photos are upload to a website. The kids go online to read the whole story. 
Very very clever.

Lifted from the inspiring Inspiration Room
]]></description>
		<wfw:commentRss>http://www.threebillion.com/adidas-sky-comic-getting-the-kids-involved/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Three Billion Club vs. the threebillion project</title>
		<link>http://www.threebillion.com/the-three-billion-club-vs-the-threebillion-project/</link>
		<comments>http://www.threebillion.com/the-three-billion-club-vs-the-threebillion-project/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 09:04:27 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[youth]]></category>
		<category><![CDATA[youth marketing]]></category>
		<category><![CDATA[3 billion club]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Foley Street]]></category>
		<category><![CDATA[Kristian Carter]]></category>
		<category><![CDATA[the future is now]]></category>
		<category><![CDATA[The King and Queen Pub]]></category>
		<category><![CDATA[three billion club]]></category>
		<category><![CDATA[threebillion club]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1016</guid>
		<description><![CDATA[They say that imitation is the best form of flattery and they also say that great minds think alike. 
So it is with mild amusement that threebillion has stumbled across a completely unrelated youth marketing event called the Three Billion Club.
Having spoken with the guy behind the Three Billion Club, it’s an event which brings [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-three-billion-club-vs-the-threebillion-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coke Branded Content: Winning at Viral Roulette</title>
		<link>http://www.threebillion.com/coke-branded-content-winning-at-viral-roulette/</link>
		<comments>http://www.threebillion.com/coke-branded-content-winning-at-viral-roulette/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 01:43:31 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[wayne rooney]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1010</guid>
		<description><![CDATA[Online brand-funded videos suffer from the production budgets that sit behind them. 
Making TV is expensive and whilst online video seems like a cheap and easy route to get your AV message out there, it&#8217;s a false economy. 
TV is expensive because the content HAS to be good. It&#8217;s a broadcast medium, you&#8217;re pushing the [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/coke-branded-content-winning-at-viral-roulette/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Star Wars iPad Briefing</title>
		<link>http://www.threebillion.com/the-star-wars-ipad-briefing/</link>
		<comments>http://www.threebillion.com/the-star-wars-ipad-briefing/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 01:00:45 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[video]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[star wars]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1007</guid>
		<description><![CDATA[This is what YouTube was made for. 

]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-star-wars-ipad-briefing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gold Fish Sneaker</title>
		<link>http://www.threebillion.com/the-gold-fish-sneaker/</link>
		<comments>http://www.threebillion.com/the-gold-fish-sneaker/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 10:12:20 +0000</pubDate>
		<dc:creator>threebillion</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[sportswear]]></category>
		<category><![CDATA[fish]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://www.threebillion.com/?p=1003</guid>
		<description><![CDATA[Nike Labs and W&#038;K are at it again. 
And I quote&#8230;
&#8220;What you can see from the relationship between a goldfish and air in this microcosm, a shoe, is the human society and the microcosm that contains it. It’s the relationship between the earth/nature and creatures, and the correlation between athletes and NIKE, who contributes to [...]]]></description>
		<wfw:commentRss>http://www.threebillion.com/the-gold-fish-sneaker/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
