I am all for a bit of hipster bashing, it's the trend which really needs to die.
And when advertisers jump on board the Hipster-Bashing Express, you know that the anti-trend has hit the mainstream. As such, this new spot from Honda caught my eye.
Now there is a certain amount of risk in negatively targeting a youth sub-culture to appeal to the other youth sub-cultures. You have to do it well.
Unfortunately, Honda didn't.
The hipsters are alienated by the concept and the rest of the target market must be cringing from the poor execution.