CONTENT.

Networks are ubiquitous, platforms are all multi-screen and sharing is just plain normal. The technology geek is dead, user generation content is dead, social media just-for-its-own-sake is dead.

2010 signals the return of the creative mind. Ideas are the only way to really engage and entertain an audience. 2010 will be a good year to be a content producer and brands which deliver surprising, entertaining, compelling and sharable content will win the hearts and minds of young people.

If you need an example of what I mean, just start following Red Bull. They do it better than anyone else.