Y Money Matters is an initiative from the Commonweath Bank in Australia. What’s unique is they are attempting to create a dialogue with Gen Y about their finances.

Launched through an event last week in Sydney with Gen Yers discussing their views on spending, saving and the big bad GFC, the campaign continues through a dedicated website and a structured social media campaign.

From a marketing point of view, I love the interaction with the demo. They are listening to their consumers and giving them a platform to be involved. It is certainly a unique approach and one which needs to be applauded.

From researchers point of view, I love the way the data and videos have been shared. This Gen Y finance information is gold, so check-out the slideshow below and the videos from the event here.