Why is it that the simplest ideas are always the best. The
It's the kind of idea which has an immediate double pay-off: Red Bull gets a voice embedded within each university and some lucky chap gets not only the bragging rights, but also some cash in their back pocket.
I've talked about Empowerment as the new Engagement and how the General Pants A&R initiative is another swell ground-swell idea. But the scale of the Red Bull University makes me sit back and marvel at their ingenuity.