Student Brand Ambassadors: The Red Bull Way 13th Mar 2010

Why is it that the simplest ideas are always the best. The Red Bull University programme is an initiative whereby students are employed as brand ambassadors and become part of their national student network.

It's the kind of idea which has an immediate double pay-off: Red Bull gets a voice embedded within each university and some lucky chap gets not only the bragging rights, but also some cash in their back pocket.

I've talked about Empowerment as the new Engagement and how the General Pants A&R initiative is another swell ground-swell idea. But the scale of the Red Bull University makes me sit back and marvel at their ingenuity.

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