I have previously swathed praise on T-Mobile saying that they had created the uber-flashmob with the Trafalgar Square stunt, but also asking politely that they should move on.
They didn't listen.
Instead they brought together the Black Eyed Peas, 21,000 people and bloody Oprah Winfrey!
This one doesn't have the rawness of the previous mobs and it unashamedly reeks of sponsorship integration (note the phone in Oprah's billion dollar hand), but hats off to the team that pulled this off.
Hat tip to for the find.
