The Tennis Viral and The Skill Meme 26th Jun 2010

This brand funded viral from Head features Andrew Murray preforming some awe-inspiring tennis tricks.

Some would say it's rip off of either Ray-Ban, Levi's, Nike, Samsung or a tonne of other versions.

The underlying theme of all the videos is that of 'skill'. And for some reason, 'skill' is a one of these things which we all love to watch, again and again.

So even though, the old 'small thing flying in the air and hitting something smaller' idea seems like it should be a one trick pony, the reality is that the videos are just part of the ever-growing Skill Meme.

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