I’ve gone through the data sheets and there was a question which kinda tackled this:

“In your spare time, would you prefer to watch TV or surf the net?”

It depends what’s on TV: 40%
Surf the Net: 38%
Watch TV: 8%
Unsure: 6%
Neither: 5%
I watch TV on the Internet: 2%
I surf the net on the TV: 1%

So, in terms watching TV online, it’s a bit of a smart Alec response to the question, so I’m not too sure how much you can read into it. But even if you put a 5x factor on it, it’s still not that significant.

There are some additional US numbers around audio-visual content which may be a little more powerful.

Note, these results are for ALL PEOPLE and they are from a Bell State University (US) study conducted in March 2009, they found:

99% of video viewing was done through the TV
Less than 5% of TV viewing was DVR playback
YouTube, Hulu, iPhone and all other web and cellphone media combined accounted for less than 1% of total video viewing

These are pretty powerful numbers and certainly not the conventional wisdom.

To come back to what I think is the essence of your question (and the Habbo presentation); whether we are clients, agencies or owners we get way too hung-up on one media vs. another, the reality is that consumers don’t see the difference. There is no single solution anymore; all media is now deeply intertwined, which makes the message more important than it has ever been.