Sanitary protection advertising has been rather linear to say the least. Jumping out of planes, little blue spots and a disturbingly deep seated approach of just avoiding the subject all together. It has done little to demystify the subject or more problematically create any unique brand identities.
It is therefore refreshing to see P&G not only rolling out a movie-worthy story around their new campaign for Tampax, but one which fully embraces online video and social media.
tells the story of a high school guy who wakes up with lady bits. You can watch the (V-Day) video below or visit the blog-style website here.
[...] tip to Three Billion Share and [...]